TO CUT A LONG STORY SHORT…
Copy brings a brand to life, creates a human connection and taps into emotion.
With over 15 years' experience as a creative copywriter and a BA (Hons) in Marketing Management, I have a deep understanding of brands and how copy can make or break a company's reputation and credibility.
I've always been fascinated by advertising and its ability to create awareness, interest and to ultimately sell things. I enjoy unpicking briefs and understanding the real message that brands want to deliver.
I specialise in writing copy for large campaigns where my focus is on telling a story through multiple channels and touch points, but I’m experienced in much more - writing features, straplines, tone of voice guidelines, video scripts, emails, B2B copy, banners, brochures, digital, print and window displays.
Testimonials
“Vicki is a copywriter bursting with creativity and exacting attention to detail. A born storyteller, her copy effortlessly evokes emotion and connects with readers. Vicki flexes copy to fulfil the most complex briefs and takes tight deadlines in her stride. Calm, inquisitive and always striving for the best outcome, she’s a pleasure to work with.”
“Vicki is a senior member of the team who is the go to person for John Lewis brand and tone, authoritatively pushing back to stakeholders when style is incorrect. She works with customer insights to create and brief content that is user-focused and data driven. She is meticulous at planning and is highly organised. It was a pleasure to work alongside her. ”
“There are endless reasons why Vicki should win the November roof raiser - Vicki is SUCH a hardworker... even this feels like an understatement... and she has put her all into the many, many... MANY... rounds of feedback on the Christmas launch. There would be no Christmas at JL if it wasn’t for Vicki working incredibly hard to perfect the tiniest detail.”
CV
CAREER
July 2022 — present
Freelance copywriter, AO
October 2015 - July 2022
Copy Editor, John Lewis HQ
June 2015 - September 2015
Interim Website Editor, John Lewis HQ
November 2014 - June 2015
Assistant Website Editor, John Lewis HQ
July 2011 - November 2014
Web Editorial Co-ordinator, John Lewis HQ
November 2006 - July 2011
Website Copy Producer, John Lewis HQ
EDUCATION
Anglia Ruskin University
BA (Hons) Marketing Management
2000 - 2003
Braintree College
Advanced GNVQ Business Studies
Distinction