About Vicki Dawson


When I was little, I was always told I had a wild imagination. Fast forward several years, I took my wild imagination, teamed it with my love of words and became a copywriter.

I've always been fascinated by advertising and its ability to create awareness, interest and to ultimately sell things. I enjoy interrogating briefs and understanding the real message that brands want to deliver. I have over 12 years’ experience writing copy in the retail industry, and I love scribbling ideas, straplines and working on copy hierarchies.

I specialise in writing copy for large campaigns where my focus is on telling a story through multiple channels and touch points, but I’m experienced in much more - writing features, straplines, tone of voice guidelines, video scripts, emails, banners, brochures, online, print or window displays.


“There are endless reasons why Vicki should win the November roofraiser - Vicki is SUCH a hardworker... even this feels like an understatement... and she has put her all into the many, many... MANY... rounds of feedback on the Christmas launch. There would be no Christmas at JL if it wasn't for Vicki working incredibly hard to perfect the tiniest detail. A real dream team!”

December 2018








October 2015 - Present
Copy Editor, John Lewis HQ

June 2015 - September 2015
Interim Website Editor, John Lewis HQ

November 2014 - June 2015
Assistant Website Editor, John Lewis HQ

July 2011 - November 2014
Web Editorial Co-ordinator, John Lewis HQ

November 2006 - July 2011
Website Copy Producer, John Lewis HQ


Anglia Ruskin University
BA (Hons) Marketing Management
2000 - 2003

Braintree College
Advanced GNVQ Business Studies