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John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633096369069-BIQYDXW2SNFK2HK6D31J/Sleep+5.PNG Brand Refresh - John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633096332517-VYRFCI6I3O2NSV8XGI82/Sleep+4.PNG Brand Refresh - John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633096294043-9WKCNCSM1YVTFYGYZGIT/Sleep+3.PNG Brand Refresh - John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633096261343-XNSGGAY0LBSJ2R3V4PK8/Sleep+2.PNG Brand Refresh - John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633096141230-XLSEHDJUMZM2QXNGF1TV/Sleep+1.PNG Brand Refresh - John Lewis Sleep https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633710613341-7VNR5URG8WQNM00CXRVR/SLEEP+7.PNG Brand Refresh - John Lewis Sleep https://www.vickidawson.com/galleryao daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1661927510208-KESX858AE89CWHJ3QHVC/Our-logo-Design-AO-Brand-Guidelines.png CRM - 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AO https://www.vickidawson.com/john-lewis-crm-1 daily 0.75 2024-05-26 https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1685117297398-9PJ44I7366JKZC78XYDG/JLP.png CRM - John Lewis https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1685117297398-9PJ44I7366JKZC78XYDG/JLP.png CRM - John Lewis https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1685117312498-XIURXUZU7R8LNZP4XPW3/JL+Holiday+and+summer+email+26.05.23.png CRM - John Lewis https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1687873114622-Y8B23TN3R3ZXAII80DYF/JL+First+Steps+email+27.06.23.png CRM - John Lewis https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1687873340224-N5GDD3ML7G7ZWNJNW2BM/JL+Nest+JISA+email+27.06.23.png CRM - John Lewis https://www.vickidawson.com/work-avenue daily 0.75 2024-08-19 https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1533822291431-J99DW7K960940MXJW4TN/thumbnail_email+-+1+March+-+baby+module.png Work - Email copy: Childrenswear https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1533827188878-EXCCE8EQI8R05WJKEEPC/Time+for+Wish+you+were+here.JPG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1539011345379-5TCU5B2TORLUEKBU5UN2/Work+Christmas+2.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1538209730340-2MCHAM5PE0B0KARNITBS/JLP+logo.png Work - Rebranding John Lewis John Lewis became John Lewis & Partners in September 2018. This rebranding puts the emphasis on Partners, putting them at the centre of everything the business does. The logo changed, no more green and white, and throughout the shops, online, packaging, lorries and every other touch point this new brand was rolled out. It was my job to ensure the new tone of voice was in place across every channel, to ensure the message was consistent at every stage, that it added value whether that be through story-telling or directional POS. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1554636460002-ABKRE59QOS1CTC5ATACK/Room+For+Entertaining+31.03.19.PNG Work - Room for Living https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1559642710424-HGGA3KOPHP2KPMMW5VJ0/Hot+weather+tactical+June+2019.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1573739305962-427E6QZKUF06OH06EHUI/TREE+IMAGE.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1573742555237-O3HY9X1E9OGVJ4BNPG4M/Edgar+3.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1592226393614-22HP4M6XH97K9W3O36SO/COVID+11.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1603271107209-FSGJHY0J86R00JY54O2X/Capture.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1605116135280-3I9R9BLAHU3X3PNBJEDP/Nursery+2.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1619597065181-4KW4MOH7BWHW0EYQNLDX/Christmas+We%27re+Ready+For+You.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1619597811382-XGKAYG2IBSY2OZSP8538/Blossom+letter.PNG Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1592227284305-HOD3MUDWBZXK8EPILEC1/image-asset.png Work An example of what the shop windows would look like. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1629216846579-09U95Z0R7DHL2B5309YZ/Off%2Bto%2BUni%2B1.jpg Work https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1633078509113-BK1DRE75ZWNPB4ZW9FJD/Old+C%26C.PNG Work - Original Click & Collect message which needed to be updated https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1657730122499-ESAN2AEIPDP140FO46IW/John+Lewis+%26+Partners+_+Homeware%2C+Fashion%2C+Electricals+%26+More+%281%29.png Work https://www.vickidawson.com/new-gallery-86 daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1682268969565-1AN6NK7M8ZFRBLY7B2I9/Samsung+Galaxy+MPD.png Mobile Phones Direct https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1682268969565-1AN6NK7M8ZFRBLY7B2I9/Samsung+Galaxy+MPD.png Mobile Phones Direct https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342604509-NMSQN093H74517EH4JEU/image-asset.png Mobile Phones Direct - Mobile Phones Direct website homepage 'Hold the phone' tagline written for Mobile Phones Direct website homepage. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1732546808897-M29CPSZ86ADM32DHN5Q1/image-asset.png Mobile Phones Direct 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https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724343034701-ZJ30NDL75HOS2AXJWE82/Hannah+Phipps+About+Me+intro+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Introduction copy for Hannah's rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724343034701-ZJ30NDL75HOS2AXJWE82/Hannah+Phipps+About+Me+intro+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Introduction copy for Hannah's rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342774613-MWU7W0Z9AQELJKV6ZVJG/image-asset.jpg Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Copy describing Hannah's photography style for her rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342895092-A1YEHN75X3U1H7QR0BQF/Hannah+Phipps+intro+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography 'About me' copy for Hannah's rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342912798-P36D1UQT40470WHHUK62/Hannah+Phipps+branding+experience+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Branding copy for Hannah's rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342929656-82HL20OLZ0XMSTHFJPTC/Hannah+Phipps+Let%27s+Work+Together+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Copy for Hannah's rebrand and website refresh. https://images.squarespace-cdn.com/content/v1/5b6c3fc1ee17596c243afc9f/1724342939373-M825HAATP6FNIZW3AG4Y/Hannah+Phipps+Product+page+17.4.24.png Brand refresh - Hannah Phipps Photography - Hannah Phipps Photography Hero copy for Hannah's product photography website page. 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